In Web Design Research we focus on the following Key Performance Indicators (KPI):
One of the most import aspect of good design is related to the functionality of it. Usability testing helps the in depth analyses of the user experience.
The usability of the design looks at how easy it is to use the design. Intuitive design feels easy to use.
The esthetics in the Web Design has to be aligned and congruent with the brand identity and cover colors composition, typography and content that is used along the Web Design.
The hierarchy is the way the website is structured with pages, posts and templates.
There are two teams that make a Web Design secure: Red Teams and Blue Teams. Where the blue team is focussing on protecting the system, is the red team looking at ways to get into that system.
The internet is a big place with lots of Web Design. In order to be found it is important to play by the rules. Searching the web has been done through search engines. Optimizing the Web Design for these search engines is relatively easy when you know who is the one that is searching for the content.
Because there is a constant risk at loosing control over the Web Design, it is important to have a support system at hand. This means making back-ups from the Design, as well as updating plugins and toning the Design to the Brand Identity.