When selling happens between buyer and seller we call it sales.
In sales there is a funnel where sales are going through.
Within the sales funnel there is a broad entrance and a more narrow outcome. At the beginning, there are prospects, they turn into leads. Leads can be turn into sales.
Making a lead list is important to get a hang of perspective
The esthetics in the Web Design has to be aligned and congruent with the brand identity and cover colors, typography and content that is used along the Design.
How the website is structured with pages, posts and templates is hierarchy of the Web Design.
There are two teams that make a Web Design secure: Red Teams and Blue Teams. Where the blue team is focussing on protecting the system, is the red team looking at ways to get into that system.
The internet is a big place with lots of Web Design. In order to be found it is important to play by the rules. Searching the web has been done through search engines. Optimizing the Web Design for these search engines is relatively easy when you know who is the one that is searching for the content.
Because there is a constant risk at loosing control over the Web Design, it is important to have a support system at hand. This means making back-ups from the Design, as well as updating plugins and toning the Design to the Brand Identity.