About Service Design

Service Design is the design of structures, systems, chains, loops, journeys, cycles, models, mechanisms, curves and spectra in order to define all experiences happing to the end-user in it’s journeys with the brand.

Structures

Structures

Systems

Eco-systems

Chains

Value Chain, Supply chain.

Loops

Habit loop

Journeys

  • Customer Journey

Employee Journey

Cycles

Customer Lifetime Cycle

Models

Mental Models

Mechanisms

Coping Mechanism

Curves

Learning Curve

Spectrums

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